Posters, Banners, Fliers, billboards are powerful ways to market a product but
their full potential is rarely attained,
A poster effectiveness can be undermined by overdone graphics,
Inclusion of unnecessary information,poor layout and color.
An effective poster should be precise, well structured, have enough contrast to attract attention (but not too much to the point it irritates) Color psychology is another
factor that can improve the effectiveness of a poster
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